How to start selling on Amazon

Amazon, the world’s largest online marketplace, offers an incredible opportunity for individuals and businesses to start selling products to a global audience. Whether you’re looking to launch a side hustle or create a full-time e-commerce business, this beginner’s guide will walk you through the essential steps to get started on your journey to selling on Amazon.

Market Research

Before you dive in, it’s crucial to research the market and identify a profitable niche. Look for products with high demand and low competition. Utilize tools like Amazon’s Best Sellers list and third-party software like Jungle Scout to discover potential product ideas. Consider factors like pricing, shipping costs, and product size when selecting your niche.

Create an Amazon Seller Account

To start selling on Amazon, you’ll need to set up a seller account. There are two options: Individual and Professional. Individual accounts are suitable for beginners, but a Professional account is recommended if you plan to sell more than 40 items per month. Register for an account on the Amazon Seller Central platform and follow the setup instructions.

Sourcing Products

You have several options for sourcing products:

Retail Arbitrage: Buy products from retail stores and resell them on Amazon.

Online Arbitrage: Purchase discounted items online and resell them at a higher price.

Private Labeling: Create your own brand and source products from manufacturers or wholesalers.


Buy products in bulk from suppliers and resell them on Amazon.

Consider factors like product quality, margins, and shipping times when selecting your sourcing method.

Listing Your Products

Create product listings on Amazon’s platform. Include high-quality images, detailed descriptions, and competitive pricing. Use relevant keywords in your product titles and descriptions to improve visibility in search results. Ensure your listings comply with Amazon’s policies and guidelines.

Amazon offers two fulfillment options

Fulfillment by Amazon (FBA): Amazon stores, packs, and ships your products. They also handle customer service and returns.

Fulfillment by Merchant (FBM): You handle storage, packing, and shipping of your products. This option provides more control but requires additional effort.

Choose the fulfillment method that aligns with your business model and resources.

Optimize Your Amazon SEO

To increase your product’s visibility, focus on Amazon SEO. This involves optimizing your product listings with relevant keywords, managing customer reviews, and maintaining competitive pricing. Continuously monitor your product’s performance and make adjustments as needed.

Marketing and Promotion

Promote your products to stand out in a competitive marketplace. Amazon offers advertising solutions like Sponsored Products and Sponsored Brands to increase visibility. Additionally, consider running external marketing campaigns, utilizing social media, and building an email list to drive traffic to your Amazon listings.

Provide Exceptional Customer Service

Excellent customer service is crucial for building a strong reputation on Amazon. Respond promptly to customer inquiries and address any issues or concerns professionally. Positive feedback and high seller ratings can significantly impact your success. Regularly review your sales and performance metrics in Amazon Seller Central. Track your sales, inventory levels, and customer feedback. Use this data to make informed decisions and improve your business’s efficiency.

Scaling Your Business

As your business grows, consider expanding your product line, exploring new niches, and utilizing Amazon’s international marketplaces. Scaling requires careful planning and resource management, but it can lead to significant profitability. Starting to sell on Amazon is an exciting journey that offers vast opportunities for entrepreneurs and businesses. By conducting thorough market research, setting up your seller account, sourcing products wisely, and focusing on marketing and customer service, you can establish a successful presence on this e-commerce giant. Remember that persistence, adaptability, and continuous learning are key to long-term success in the world of Amazon selling.

If you require assistance in establishing your seller account, discovering the ideal product, and crafting effective advertising, don’t hesitate to reach out to us. We’re readily available to provide guidance and support in these areas.